ASOS Now Shows Models With Stretch Marks

Customers praise ASOS for using models with 'real' bodies showing

Boohoo, ASOS and Missguided featured models stretch marks and the internet loves it - Liverpool Echo

ASOS have started using models with stretch marks, and we're

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Boohoo Model's Stretch Marks Not Retouched in Photo

ASOS praised for using untouched photos of model's stretch marks

Missguided praised for using models with stretchmarks

Asos proudly displays models with stretch marks on its website