Victoria's Secret Angles for Adoration with Latest Acquisition - McMillanDoolittle - Transforming Retail

Industry veteran Victoria’s Secret recently announced it will acquire digitally native lingerie brand Adore Me for $400 million. Victoria’s Secret is the world’s largest lingerie specialty retailer, operating 1,350 retail stores globally. Adore Me on the other hand was launched as a direct-to-consumer (DTC) brand

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Victoria's Secret scrubs the Angels from its stores in revamp

Victoria's Secret Brings Back the Wings in New Campaign - Fashionista

Victoria's Secret Angels prep for show

Victoria's Secret is still working with former Angels even as it drops scantily dressed models for activists and entrepreneurs

Victoria's Secret Brings Back the Wings in New Campaign - Fashionista

Victoria's Secret Brings Back the Wings in New Campaign - Fashionista

Victoria's Secret scrubs the Angels from its stores in revamp

33 Victorias Secret Angel Taylor Hill Launches The All New Easy Collection From Body By Victoria In San Francisco Photos & High Res Pictures - Getty Images

Victoria's Secret Brings Back the Wings in New Campaign - Fashionista