Beyoncé's Ivy Park Clothing Line With Adidas Is Falling Short Of Projections
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Adidas's once high hopes for its Ivy Park partnership with Beyoncé appears to have soured with the German brand considering ending its relationship with the brand. According to WSJ, sales of Ivy Park in 2022 versus the prior year declined 50 percent to about $40 million versus internal Adidas projections of $250 million.
Beyoncé's Ivy Park said to be underperforming with falling sales
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