Why Beyoncé's 'Texas Hold 'Em' Has Taken Over TikTok

Beyoncé’s new single seems tailor-made for viral dance crazes. It also comes at a time when Universal Music Group artists are still muted on the platform.

TEXAS HOLD 'EM' by Beyoncé officially hits #1 on US Spotify with 2.18

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Why Beyoncé's 'Texas Hold 'Em' Has Taken Over TikTok

Lowell Co-Wrote Beyoncé's TEXAS HOLD 'EM

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Does Beyoncé's Texas Hold 'Em sound like the Franklin theme song?, story

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Beyoncé makes history with 'Texas Hold 'Em,' but TikTok is talking about her unreleased track 'Donk