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Multi-brand strategy allows companies to promote the entire line of brands in their portfolio. New brands leverage the strength of a parental brand, yet, maintain their distinct identity in the marketplace.

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SME Solutions - Multi-brand business model enables a company to market several same types of products as competitors, each under its own specific brand name. A multi-brand strategy is beneficial to secure

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What Is Multi-Brand Strategy and How Do Companies Evolve Such Strategies - Publir