Kim K.'s KIMONO Brand Was Not a Mistake. It Was Outrage Marketing.
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TL;DR Kim Kardashian announced her new shapewear brand, KIMONO Solutionwear, infuriated entire countries, captured news headlines, and captured the whole media world’s attention before launching her official brand. KIMONO wasn’t a mistake, it was outrage marketing.
Kim K.'s KIMONO Brand Was Not a Mistake. It Was Outrage Marketing.
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Brady O. Werkheiser
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