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Brand identity structure (Aaker & Joachimsthaler (2000). From

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The Rise Of The One Brand Strategy

The Era of 'Open Brands' California Management Review

PDF) The Effect of Brand DNA on the Interactive Marketing: Perspective of Junior Lecturers from the Faculty of Economics of a Catholic University

Andy Susilo LUKITO-BUDI, Doctor of Philosophy, Atma Jaya Catholic University of Indonesia, Jakarta, atmajaya, Faculty of Economics

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Service Brand Relationships Matrix: Brand Strategy for Services

PBL4 - Creative Corporate and Marketing Communication

PBL4 - Creative Corporate and Marketing Communication

PDF) The Effect of Brand DNA on the Interactive Marketing: Perspective of Junior Lecturers from the Faculty of Economics of a Catholic University

The Aaker Model: A simple way to build brand identity

Brand identity