Integrated Marketing Communications: Victoria's Secret

One well-known brand that uses multiple channels to communicate with customers is Victoria’s Secret (VS). They are mostly known for women’s lingerie and sleepwear, but also sell fragrance, beauty products, clothing, and accessories. History Founded in 1977 by Roy Raymond, Victoria’s Secret is headquartered out of Columbus, OH. They have 1,017 company-owned stores and 18…

What is Victoria's Secret Marketing Strategy?

Victoria's Secret

Victoria's Secret

Victoria's Secret

Victoria's Secret: Rise, Fall, Comeback of Lingerie Giant

Integrated Marketing Communications: Victoria's Secret

Digital marketing strategy victoria's secret

Eden Schmitz - Public Relations Coordinator - Victoria's Secret

Angels' in Hell: The Culture of Misogyny Inside Victoria's Secret

Brands including Dove jump on Victoria's Secret Perfect Body

Victoria's Secret Rebrand: Insights & Lessons From a Billion

Parade CEO Cami Téllez on Victoria's Secret, Underwear, and