Community Decoded: LEGO's Brand Community Strategy

Community Growth at: LEGO - Community Inc.

What Is A Brand Community? (And 10 Reasons To Build One)

What value do brand communities create for the organizations that run them?, by Fabian Pfortmüller, Together Institute

Examining Lego's social success (and how it boosts ROI)

Lego Friends - Wikipedia

Community Blog by TokyWoky

A Community Management Guide to Foster Growth (2024)

Building with LEGO bricks at the intersection of economics and human behavior, College of Social Science

Community Blog by TokyWoky

Why More Companies Are Putting Lego Bricks in the Office - WSJ

TokyWoky (@TokyWoky) / X

Building communities with Lego: let the users do the heavy lifting, Media & Tech Network

Why is LEGO's Marketing Strategy Targeting Adults?