Evolving the Olympic brand

Official home of the IOC. Find the latest news and featured stories, information about IOC members plus Olympic principles, values and legacy.

The book “The amazing evolution of the olympic torch design” – Olympic Aid and Sport Promotion Project

History of the Olympic Torch Design - Core77

The Evolution of Olympic Torch - Design Swan

Athlete Marketing - How branding contributes to success - Effetti Designs - Sports Marketing and Design Studio

Effetti Designs - Sports Design Studio - Brand, Design

THE EVOLUTION OF THE OLYMPIC PICTOGRAMS – Information Visualization

Free Olympic Torch Cut Out - Large size printable

Evolving the Olympic brand

Olympic Logo: The Story of the Iconic Rings and Symbolism - GraphicSprings

The first rebranding of the Olympic Games

Jacky) Winter is coming - OMGLORD

Swifthaus Design

Logo of the Day - QBN