Victoria's Secret 2021 'Feminist' Rebrand: Goodbye Angels And Hello Activists

Rebrands are never as easy as jumping on a cultural conversation, swapping out angels for activists, or shunting one group of women for another, for that matter. Here
Rebrands are never as easy as jumping on a cultural conversation, swapping out angels for activists, or shunting one group of women for another, for that matter. Here's what we can learn (not to do) from Victoria's Secret rebrand.

Victoria's Secret Gets Rid of Angels, Launches VS Collective in Effort to Rebrand

Valentina Sampaio Just Became Victoria's Secret First Ever Transgender Model

Victoria Secret - ボディミスト

Bye, Angels. Victoria's Secret rebrands with Megan Rapinoe - Los Angeles Times

Sorry, Victoria's Secret, your 'woke' rebrand failed because it was performative pants, Barbara Ellen

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Epstein's Buddies At Victoria's Secret Are Pretending They Changed, by Linda Caroll, History of Women

Victoria's Secret Wikipedia, 50% OFF

Angels no more: Can Victoria's Secret rebrand from unattainable sexy to empowering?

Victoria Secret - ボディミスト

Victoria's Secret recruits Naomi Campbell, Adriana Lima and Gisele Bündchen for a new campaign

Victoria's Secret could scrap feminist rebrand to bring glamour back