FinFloww on X: Zara is an affordable non-luxury brand, but it positions its stores next to luxury brands like Gucci, Armani, and Louis Vuitton. WHY? To disguise itself as one of them

What makes high end fashion houses like Dior, Gucci and Louis Vuitton so popular despite their outrageous prices compared to competitors that offer better value for money (incl. Zara)? - Quora

Zara, Cos, Reiss Step Into Premium Fashion Void for Aspirational Shoppers - Bloomberg

Zara, Gucci Top List of Brands Ranked by Earned Media Value

It's so unbelievably offensive: Latest Zara campaign stirs outrage

What is the difference between the various luxury fashion brands especially Prada and Louis Vuitton? (Ex: Burberry is famous for its coats, Fendi for the use of Fur, and Armani for the

Zara, Cos, Reiss Step Into Premium Fashion Void for Aspirational Shoppers - Bloomberg

Why there is no ZARA in the future?, by Johann

Are Affordable Brands More Exclusive Than Luxury Brands?

ZARA vs LUXURY FASHION T1 2016 MPK732 Marketing Management (Cluster B)