Zara Kicks Off First Lingerie Collection With New Campaign - PAPER

Zara is expanding into the lingerie category for the first time with a new black and white campaign.
The company launched the new category with a campaign titled The Female Gaze.

Shop the Zara Lingerie Collection That Prioritizes Comfort and

Women's Jeans

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Zara launches its first lingerie collection - HIGHXTAR.

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Shop the Zara Lingerie Collection That Prioritizes Comfort and

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