Gen Zs and Millennials prefer fashion 'dupes' over luxury goods

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Has fashion become a game of dupes? You might think so, considering that younger shoppers are no longer ashamed to wear low-cost variations of luxury clothes and accessories – on the contrary, they're proud of it!

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UNLOCKING THE GEN Z MINDSET: WHAT YOU NEED TO KNOW - DEC. 2023

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Gen Z and Millennials Now Prefer Dupes to Luxury, for More Than

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UNLOCKING THE GEN Z MINDSET: WHAT YOU NEED TO KNOW - DEC. 2023