Giant inflatable boobs are popping up over London to encourage us to talk about breastfeeding

They are part of the #Freethefeed from Elvie, a techonology company that specilaises in products for women.

Breast Balloons Go Up in London to Normalize Breastfeeding

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A giant inflatable breast appeared in London to make an important point about breastfeeding

These Huge Inflatable Breasts Were Displayed All Over London to Normalize Public Breastfeeding

Slovenia, Germany and Portugal adopt schemes for patient inclusion in cancer research – Euractiv

Breast Balloons Go Up in London to Normalize Breastfeeding

These Huge Inflatable Breasts Were Displayed All Over London to Normalize Public Breastfeeding

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PHOTOS: Giant Inflatable Boobs Appear Across London on Mother's Day

Giant Inflatable Boobs Return to London to Kickstart Vital Conversation Around Breastfeeding

Ontario transgender teacher sparks controversy by wearing giant prosthetic breasts in class

giant inflatable breast tops london building