Brands Target Tween Girls In Bid To Keep Them As Longtime

Brands increasingly see tweens as a distinct consumer group. From menstruation products to underwear, advertisers are targeting young girls in an informal tone to gain loyal customers earlier on.

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Brands Target Tween Girls In Bid To Keep Them As Longtime Customers

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Brands Target Tween Girls In Bid To Keep Them As Longtime Customers : NPR