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Rise and Shein: How the Chinese retailer is slaying the online clothing market

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By Simon Anderssen, head of 22seven Insights For almost all retailers, especially those in the apparel sector, online is where it’s at. Every JSE-listed fashion retailer cites ‘online’ or ‘omnichannel’ as a pillar of its growth strategy.

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Rise and Shein: How the Chinese retailer is slaying the online clothing market

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