In Major Shakeup, J.C. Penney Promises No More 'Fake Prices

Less than 1% of J.C. Penney's revenues come from items bought at full price. By contrast, nearly three-quarters of merchandise sold by the department store chain is discounted by at least 50% off. What this tells shoppers is that J.C. Penney's original prices are pretty much meaningless.

September/October 2018 by The Toy Book - Issuu

J.C. Penney's Chief, Ron Johnson, Announces Plans to Revamp Stores

New York Times Exposes J.C. Penney Link Scheme That Causes

Class-action lawsuit against Hobby Lobby says company's 'never

A Strategic Mistake That Haunts JC Penney

JC Penny Faces Class Action Lawsuit Over False Reference Pricing

Daphne Howland

Thanks I hate the power of suggestion : r/TIHI

Game Theory Examples Part 3: 3 Lessons From The JC Penny Pricing

This J.C. Penney Worker Was Fired For Telling The Truth About Its

The Psychological Failure of JC Penny

The Dirty Secret of 'Discounts'—Black Friday and Beyond - WSJ

J. C. Penney Remains an 'Option on Survival' Into Earnings