Morphe's Jeffree Star split shows high risk of reliance on influencers

Now that cosmetics giant Morphe has officially cut ties with beauty mega-influencer Jeffree Star, many are asking in hindsight why it took so long. 

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Jeffree Star on X: STAR POWER ⭐️ Can't wait to announce the next few #MorphexJeffreeStar store events soon 😇 / X

Jefree Star - Makeup

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Jeffree Star Talks Expanding His Collab With Morphe - PAPER Magazine

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Morphe Drops Jeffree Star From Its Brand Amid Controversies

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Jeffree Star - Makeup

Jeffree Star Dumped by Morphe Cosmetics Amid Mounting Criticism of the Makeup Mogul

Someone Leaked Jeffree Star's New Concealers and the FBI is Getting Involved

Jeffree Star Loses Partnership With Morphe Cosmetics

jeffree star - Makeup

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