Jesse Itzler Wrote the Greatest Hype Song in History

In honor of the Knicks playing their 7th playoff game in 10 years this evening, I wanted to revisit one of my favorite Sports X Business crossover anecdotes ever. In 1992, a 22-year-old white rapper…

Jesse Itzler Crain's New York Business

Jesse Itzler Sizzle Reel VaynerSpeakers

Sports Media is Returning Home. How fragmentation in the market is…, by Will Stern

The secret history of Knicks anthem Go New York Go

Chamillionaire: Music's Most Underrated Marketer

Wikipedia is Everything the Internet Should Have Been, by Will Stern

A Salesman in Your Pocket. QVC is BACK, by Will Stern

Amfo Talent Limited - Jesse Itzler

Jesse Itzler: The Man Who Turned a Rap Hit Into a $200M Fortune