Find out the story behind how Joe and Jeff Foster started Reebok, one of the world's most successful and iconic sporting brands - My Brand Journey

nbsp; Born in Bolton, England, four years before WW2 in 1935, Joe Foster alongside his late brother Jeff, co-founded the iconic global shoe brand, Reebok. Entrepreneurship was in the brothers’ blood, with their grandfather founding J W Foster & Sons, who pioneered the spiked running shoe worn by some of the world’s best athletes in … Continue reading "Find out the story behind how Joe and Jeff Foster started Reebok, one of the world’s most successful and iconic sporting brands"

Reebok was meant to be a 'Nike killer.' How the brand lost its No

A Quick History of Reebok

Founder of Reebok, How One of the World's Largest Athletic Brands

Reebok: The Entrepreneurship Journey of Joe Foster - Influencive

Joe Foster, Founder & CEO of Reebok

Joe Foster, The History of Reebok (#192) - Mike Malatesta

Shoemaker: The Untold Story of the British Family Firm

Books

Books Reebok: Shoemaker by Joe Foster Multi - multi

Reebok was meant to be a 'Nike killer.' How the brand lost its No

Reebok was meant to be a 'Nike killer.' How the brand lost its No. 1