FullBeauty Brands Acquires Cuup, Joining Eloquii In Its Portfolio

FullBeauty Brands is a long-time champion of size-inclusive fashion. This year it added Eloquii and Cuup to extend its reach to younger, plus-sized women.

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Eloquii acquired by FullBeauty Brands

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Stay cool and protected whatever the weather in this oh-so cozy waterproof bootie. Flannel upper with faux shearling tongue and collarFabric

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FullBeautyBrands Acquires Cuup, a Digitally Native and Size

Walmart sells plus-size clothing brand Eloquii to FullBeauty Brands

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