Lululemon, like Apple, has loyal fan base

The Canadian firm is building through word of mouth and kudos on Facebook and Twitter.

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Is Discounting Its Bestselling Leggings to $25, and Shoppers Swear They 'Feel Nearly Identical to Lululemon', Jackson Progress-Argus Parade Partner Content

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Lululemon Customer Support: A Model for eCommerce Success - Mercuri

The Secret to Creating a Cult Brand

Lululemon Transcends Confines Of Traditional Retail Loyalty