Millennial Pink Is Suddenly Everywhere

Millennial pink is a salmon color that has come to define an entire generation. Glossier, Thinx, Acne, Mansur Gavriel, and the Wing have all used it in their branding, along with countless others. Here, the Cut tries to understand its popularity.

Millennial Pink/shades from beige with just a touch of blush to a peach-salmon hybrid.

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Millennial Pink: The History, Meaning, and Why We're All Obsessed

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Why Millennial pink isn't going anywhere

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Why Millennial pink isn't going anywhere

Why Millennial Pink Refuses to Go Away

Why Millennial pink isn't going anywhere