JCPenney's 'Mother Store' In Kemmerer, Wyoming, Is Still A Small-Town Boutique

The JCPenney chain was born in Kemmerer, Wyoming, as the Golden Rule Store in 1902. James Cash Penney lived in an attic above the store at the time with his first wife, Berta. Today tourists stop by to see where it all began.

J. C. Penney, the Man: A Life of Perpetual Sharing

JCPenney's 'Mother Store' In Kemmerer, Wyoming, Is Still A Small

Renée Jean Your Wyoming News Source

Renée Jean Your Wyoming News Source

The JCPenney Mother Store In Kemmerer, Wyoming Is Worth A Visit

Kemmerer, WY - JC Penney Museum and Mother Store

JCPenney Mother Store - Atlas Obscura

JC Penney Mother Store #1 - 722 J C Penney Dr

Third Annual Golden Rule Day Celebrated in Kemmerer, WY