Patagonia: The Rise Of Brand Community, by Yuqun Xing

Imagine it’s sewed on the backside of ZARA’s tag. Customers would definitely get confused and have polarized opinions. Patagonia has always been a political brand. I was surprised with the tag…

The Rise of Patagonia: How Yvon Chouinard Created the Outdoor Brand Giant

Patagonia - The Story behind the Brand - BRAND MINDS

Why Patagonia's Yvon Chouinard Gave Up $3 Billion to Fight Climate Change

Patagonia: The business lessons to learn from the world's coolest outdoor brand

Sold Killer Instinct Speed 425 Archery Talk Forum

Billionaire Patagonia founder gives away company to fight the climate crisis, Climate News

Sold Killer Instinct Speed 425 Archery Talk Forum

Does Big Data Turn Us into Its Cat?, by Yuqun Xing, Marketing in the Age of Digital

Yuqun Xing – Medium

Sold Killer Instinct Speed 425 Archery Talk Forum

Patagonia on LinkedIn: How Patagonia Became The Most Reputable Brand In The United States

Why Chatbots Are the Future of Marketing, Chatbots Life