Will Consumers Knock Off Buying Lululemon Dupes After Wearing The Real Thing? - RetailWire

Buying knockoff goods may carry a stigma for some consumers, but not Gen Zers. They are not only unbothered buying duplicates (AKA dupes) of brand-name goods, they have begun celebrating knockoffs on social media.

Lululemon Reselling USED Activewear for CHEAP (I got a fake??) Lululemon Like New Review

Campaign of the Week: Lululemon, Dupe Swap

Lululemon's brilliant dupe strategy should be duplicated by every brand brandknewmag:Actionable Intelligence on Advertising,Marketing,Branding

Baldwin Ko on LinkedIn: #retail #dupes #lululemon #campaign #creative #innovation #consumers…

Will Consumers Knock Off Buying Lululemon Dupes After Wearing The Real Thing? - RetailWire

Will Consumers Knock Off Buying Lululemon Dupes After Wearing The Real Thing? - RetailWire

Lululemon's Brilliant Marketing Strategy to Eliminate Dupes - Big Red Jelly

How Lululemon and Olaplex Up-Duped Dupes, NowADays - Viral Marketing Experts posted on the topic

The market for dupes is booming - Marketplace