Former Free People and Blackstone Staffers Launch Cuup Bra Brand

CUUP Wants to Transform the Lingerie Industry, One Size 34B Bra at a Time

This Internet-Famous Bra Just Launched in Sexy New Holiday Colors That Are Already Selling Out

This Celeb-Approved Bra Brand Just Dropped a Rare Sale, and Prices Start at $10

CUUP Founder Abby Morgan Talks Her Career and New Bra Brand - Coveteur: Inside Closets, Fashion, Beauty, Health, and Travel

Lauren Hutton, 78, Models Sheer Bra for Cuup Campaign

The Style Set's Favorite Lingerie Brand, CUUP, Launches Swimwear

CUUP Wants to Transform the Lingerie Industry, One Size 34B Bra at a Time

That Bra Brand Your Cool Friend Always Raves About Is Having a

New bra company promises better fit