Four Reasons Why Kroger Might Rethink Its New Apparel Brand Name, Dip

Strategically, Kroger’s foray into apparel makes sense, but is Dip the right brand name? Branding theory suggests four reasons why maybe not.

Barbara Kahn posted on LinkedIn

Barbara Kahn on LinkedIn: The marketing formula behind shop-in

Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group

Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group

Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group

Four Reasons Why Kroger Might Rethink Its New Apparel Brand Name, Dip

Barbara Kahn on LinkedIn: Thrilled to host Sorin Patilinet from

Retail Winners And Losers? Costco Is On The Winning Side

Barbara Kahn on LinkedIn: Looking forward to presenting at Dallas

Barbara Kahn on LinkedIn: Daphne Howland, Senior Reporter, Retail Dive

Barbara Kahn on LinkedIn: Always love when Steven Silverstein, CEO

Barbara Kahn - Renowned Brand Strategist - Stern Strategy Group

Barbara Kahn on LinkedIn: AI on the Mind: Analytics at Wharton's

Barbara Kahn on LinkedIn: Wharton Faculty in the News