S-shaped Response Model - Response Function

S-shape response function exhibits increasing returns to scale at low levels (threshold) and diminishing returns at high levels (saturation) of marketing effort

S-shaped Response Model - Response Function

A modular approach for modeling the cell cycle based on functional response curves

Exploring Different Approaches to Generate Response Curves in Marketing Mix Modeling, by Slava Kisilevich

The most important output of your Marketing Mix Model: response curves

Response Curve: Measuring Diminishing Returns in Marketing, Richie Singh

Common Price-Response Functions, Constant-Elasticity Price-Response Function

Can you forecast the relationship between your level of promotion and your sales?

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PDF] The Development of a Response-Function for Customer Relationship Marketing

Linear (Constant Returns to Scale) Model - Response Function

PPT - AD Budgeting PowerPoint Presentation, free download - ID:4871925

Chapter07

Sellforte Advertising response curve – The curves that make-or-break campaign profitability

Sigmoid function - Wikipedia

Item Response Modeling of Customer Satisfaction: The Graded Response Model