Baps, knockers or fried eggs – Sainsbury's Tu lingerie ad says 'All Boobs Welcome

Sainsbury's clothing line Tu has unveiled a bold, busty lingerie campaign that encourages women to embrace their breasts just as they are, instead of showing them through the male gaze.

Sainsbury's Tu's All Boobs Welcome Campaign Is Celebrating Breasts In All Their Glory & You Can Get Involved

Diversity & Inclusion

Tu Brand Campaign TVC — Candy Carter Creative

Panty & Stocking with Garterbelt Kyattofaito Kurabu/Parupu Adikushon (TV Episode 2010) - Jamie Marchi as Panty - IMDb

Sainsbury's Tu #AllBoobsWelcome – Camilla Arthur Casting

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Baps, knockers or fried eggs – Sainsbury's Tu lingerie ad says 'All Boobs Welcome

Flickr: All CANDYTANGERINE's tags

Portas and Sainsbury's remind customers that “All Boobs Matter”