Victoria's Secret- Communication Strategies Analysis

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Victoria's Secret- Communication Strategies Analysis - Download as a PDF or view online for free
Victoria's Secret is a leading lingerie brand known for sexy marketing. It communicates through elaborate fashion shows, beautiful models called Angels, and highly visual advertising. The brand aims to make women feel youthful and confident. However, critics say the brand's narrow definition of beauty may alienate modern customers. To evolve, Victoria's Secret will need to balance its sexy image with expanding notions of attractiveness.