2014 - 2015 - Softline - Marketing Brazil Execution

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This document outlines Brazil marketing execution plans, including: - Office and sales support material creation - A 4 Touches Campaign targeting technology teams with a weekly physical and electronic touch over 4 weeks to get attention, present the company, and begin relationships - Media activities like newspaper, online, and events advertising - Participation in industry events like Citrix Mobility and VMWare vForum to generate leads - Russian-themed events in multiple cities with Microsoft promoting Softline solutions - Opening a new Softline office in Brazil's technology region - Participation in a large SUCESU BA congress to distribute items and make a presentation, capturing over 200 leads