Parent Brand Sub-Brand Relationships - Branding Strategy Insider

From a brand architecture perspective parent brands are usually known as the “corporate brand” or even technically speaking the “holding company.”

What Brand Architecture Strategy is Right for My Business?

Branding strategy: how to define the right brand architecture? - Enigma

Brand Relationship Spectrum – Brandalyzer

What is Brand Architecture?

The Importance of Brand Architecture for Your Sub Brands

Branding in the Age of Social Media

The right brand architecture adds value to any business — Brand Incite

5 Rules for Your Sub-Brand Keyword Strategy - Neil Patel

Brand Strategy 101: 7 Important Elements of a Company Branding Plan

Is wedze a good brand