Tesco's made-up farm brands: tricking the consumer or a smart move

Retail analysts have defended Tesco's decision to introduce 'fictional' farm brands for its value fresh products, after a backlash from consumers and the farming industry. But not everyone's convinced.. From Campaign US

Tesco launches 'Farms' brands to replace Everyday Value lines, News

Tesco faces legal threat over marketing its food with 'fake farm' names, Farming

Ciarán Doolan (@CiaranDoolan) / X

Keilan Gorman (@KeilanGorman) / X

Supermarket labels are this summer's surprise style hit, so What happened when we asked this fashion influencer to wear the new £5 Tesco logo T-shirt?

Tesco says goodbye to Harris + Hoole as Lewis revival continues

Tesco follows Waitrose and Sainsbury's by no longer selling eggs from caged hens

Ciarán Doolan (@CiaranDoolan) / X

Just the basics: Assessing the availability of supermarket budget ranges - Which? Policy and insight

How Tesco is taking on the discounters with value own-label rebrand

Report assesses progress on retailers cage free 2025 promise - FarmingUK News

Fake' Tesco farm brands risk misleading consumers

Smart Industry 1/2018