Chanda Bell: Co-Author of The Elf on The Shelf: A Christmas

In this episode of The Kara Goldin Show, we meet Chanda Bell, Co-Founder of The Elf on the Shelf franchise and Co-CEO of the parent company, The Lumistella Company. Chanda, along with her mother and twin sister, like to say that they bring Santa’s North Pole to life through consumer products, brand experiences and original entertainment. We learn about Chanda’s entrepreneurial journey and lessons that she has learned along the way. Her story of co-authoring the book that launched a product and a viral phenomenon. Her wisdom and lessons growing the company are incredible. This is one, inspiring episode that you won’t want to miss. On this episode of #TheKaraGoldinShow.

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The Kara Goldin Show

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Kidscreen » Archive » Elf on the Shelf owner plots future with rebrand