The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture

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For those who have just got their heads around the extraordinary $16.4 billion brand value of influencers, TikTok is suddenly full of their apparent nemesis, the new generation ‘deinfluencers’.

TikTok 'definfluencing' exposes over-hyped products. Brands are adapting - The Washington Post

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Marketers Should Care About De-influencing, the TikTok Trend that Won't Quit

Eleanor Crowther on LinkedIn: #udderlyamazingfarmers

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McGraw-Hill

Influencer: The New Science of Leading Change, Second Edition

Influencer: The Power to Change Anything: Patterson, Kerry, Grenny, Joseph, Maxfield, David, McMillan, Ron, Switzler, Al: 9780071484992: Books

TRENDING RESISTANCE: A STUDY OF THE TIKTOK #DEINFLUENCING PHENOMENON.

Jennifer Dingman on LinkedIn: The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture