The One & Only is Tuscaloosa's new brand name

There is no other. That's the message behind Tuscaloosa Tourism and Sports' new brand name for the city, unveiled Tuesday before the Tuscaloosa City Council.

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Tuscaloosa unveils new brand, 'The One and Only

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Tuscaloosa unveils new brand, 'The One and Only

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The One & Onlys

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Sports Illustrated Resorts first US location is in Tuscaloosa, Alabama