The concept of Luxury Brands Vs. Mass Brands.
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Luxury Brands and Mass consumer brands, how they are different in terms of their brand identity, positioning, attributes, target market and brand building process. We can not apply the same marketing techniques for Luxury Brands that are practiced for the mass brands.
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Alexander McQueen Quote: “I think the idea of mixing luxury and mass-market fashion is very modern, very now – no one wears head-to-toe designer a”