Viral Underwear Brand Parade Has a New Owner

Last year, Parade was valued at $200 million. Now, it will be owned by the same company that holds the Fruit of the Loom bra license.

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Keep It Brief: Here's Why It Might Be Time For You To Wear Your Underwear Out - Grazia Singapore

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New Underwear Brand Parade Wants to Make a Cultural Impact With Creative Basics - Fashionista

Parade Donating 1,000 Pairs of Underwear to LGBTQ+ Centers

National Underwear Day (August 5th)

Underwear Startup Parade Bought by Fruit of the Loom Dealer Ariela & Associates - Bloomberg

Shop Parade underwear with exclusive discount for Memorial Day

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Comfy And Cute High-Waisted Underwear

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Does Parade Underwear Make You Feel Good About Yourself?