Why a sports-first marketing strategy will provide brands with long-term loyalty - Digiday

Manny Puentes, general manager, advertising, Genius Sports With more than 100 million annual viewers, the Super Bowl has long been the marquee advertising event of the year. The upcoming 2024 event has outpaced expectations, with Paramount reporting that its inventory has already sold out. This sold-out inventory is the latest evidence of how essential a […]

4 Emerging Factors Driving Brand Loyalty in Sports Leaders (2022)

If an influencer is approached by a brand for promotional purposes on TikTok, does TikTok take a cut of what the influencer earns by providing a platform for promotion? - Quora

The Marketing Conference DIGIDAY COMMERCE FORUM Exploring Hints For Future Commerce Strategies Will Be Held On March 19th. - TNL Mediagene

The Ultimate Conversion Marketing Fantasy Football Team, trash

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Genius Sports launches FanHub ID, the first unified fan identification solution for advertising - Genius Sports

The Ultimate Conversion Marketing Fantasy Football Team, trash

06/01/23: Re: LCS delays summer start; Bungie brings back Marathon; Nvidia breaks $1 trillion market cap - Esports & Gaming Business

10 NCAA athletes brands should partner with in NIL era

International Market Segmentation across Consumption and Communication Categories: Identity, Demographics, and Consumer Decisions and Online Habits

How CMOs Can Build a Mobile App Strategy

Marin Katie Sullivan Porter