Why are these Bottega Veneta jeans causing a stir?

While Bottega Veneta unveiled the first campaign designed by its new artistic director Matthieu Blazy last week, the Italian fashion house is causing a stir thanks to Kim Kardashian. 

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Why are these Bottega Veneta jeans causing a stir?

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Bottega veneta vintage jeans

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Bottega veneta vintage jeans