Marketplace: To elevate brand, Kühl turns to Main Street

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Marketplace: To elevate brand, Kühl turns to Main Street
When Kühl, a Salt Lake City-based outdoor clothing brand, decided to open a flagship retail store in Park City during the second half of the Sundance Film Festival, manager Joleen Willardsen knew she was in for a hectic week. “We didn’t even know if the registers were going to work,” she said. As it turned…