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A six-decade-old lingerie brand embraces 'youth-oriented approach' to cross Rs 150Cr turnover

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Groversons Paris Beauty sells 25 lakh lingerie pieces a month and is aiming to achieve Rs 500 crore turnover in the next three years.

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HerStory Lingerie

Business Insider on X: An 80-year-old grandmother in Brazil created a lingerie line with the over-60s in mind, determined to shatter preconceptions about older age See why a minority of fashion and

HerStory Lingerie