Champion is the hot athletic brand once again according to social and sales data

For years, Champion was the odd player out when it came to athletic wear. It was the inexpensive brand found in discount racks at big-box stores while Adidas, Puma, and Under Armour commanded both popularity and fancy price tags.

Under Armour Takes the Gold with UA Flow Technology

A Complete Guide to Athlete Influencer Marketing

They're Chasing Us Away from Sport”: Human Rights Violations in Sex Testing of Elite Women Athletes

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LSU Stars Angel Reese and Olivia Dunne Are Rolling in NIL Deals - Sports Illustrated

Money talks: Michael Jordan and the impact of not being an athlete activist

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Jim Jordan, a relentless wrestler on the mat and in Congress - Washington Post

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After returning from war, Ukrainian MMA fighter Yaroslav Amosov looks to defend his world title

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