The business of Mickey Mouse: How Disney's original creation has helped company reach its $171 billion worth over 95 years as character's copyright expires in January

Mickey Mouse has brought in billions for Disney over the past century through box office sales, TV series, merchandise, toys and gadgets, theme parks, partnerships and general promotion of the brand.

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The business of Mickey Mouse: How Disney's original creation has helped company reach its $171 billion worth over 95 years as character's copyright expires in January

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