Universal Standard revolutionized plus-size fashion—now it wants to en

The brand gained a cult following among plus-size shoppers. It’s now pushing into smaller sizes, upending the industry, and testing its fan base.

Universal Standard Makes It Easier for Curvy Women to Shop

Universal Standard Elevated Women`s Clothing. Sizes 00-40

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This cult plus-size brand believes inclusivity means making smaller si

Universal Standard Is Now Even More Size Inclusive