Hygge for the heat: Max Mara's Scandi show signals shift in fashion zeitgeist, Fashion

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Younger consumers view fashion week carousel of Paris, Milan, New York and London as increasingly irrelevant

Max Mara Gives an Object Lesson in Scandi Feminism

For Resort '24, Max Mara takes a sojourn to Scandinavian folklore and intelligent rebels - Vogue Scandinavia

Max Mara Gives an Object Lesson in Scandi Feminism

Demi Moore, Amy Adams, More Stars Celebrate Max Mara Resort, 53% OFF

Max Mara gives hygge a high glamour twist at Milan Fashion Week as Gigi Hadid and Hijabi model Halima Aden walk the runway, London Evening Standard

Hygge for the Heat: Max Mara's Scandi Show Signals Shift in Fashion Zeitgeist

Max Mara Hosted a Midsummer Celebration in Stockholm for Resort 2024

Max Mara Celebrates Nordic Folktales For Cruise 2024 Show — Resort Every Look