Rio de Janeiro is betting on Carnival for 'cooler' parties – and a

Rio's government made its most significant investment yet in 2024's Carnival. If it pays off, everyone wins.
Rio's government made its most significant investment yet in 2024's Carnival. If it pays off, everyone wins.

Lucas Herscovici on LinkedIn: #carnaval #zecarnival

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RIO DE JANEIRO - JANUARY 20, 2015: Brazilian street vendors with a cooler of beer sell to young people at a Carnival street party in Ipanema Stock Photo - Alamy

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Rio de Janeiro is betting on Carnival for 'cooler' parties – and a better Brazil

Carnival in Rio, Brazil - From Samba to Mardi Gras

Rio de Janeiro is betting on Carnival for 'cooler' parties – and a better Brazil