As Under Armour's growth slows, it's learning that sportswear is as much about fashion as performance

The brand whose roots are in sweat-wicking shirts for jocks needs to attract a less sporty crowd.

Solved Under Armour is the rare company that managed to tum

Activewear apparel market size to grow by USD 235.83 million between 2022 and 2027; Growth driven by growing awareness about healthy lifestyles - Technavio

Why Won't Under Armour Challenge Lululemon in the Athleisure Market?

Under Armour CEO Says Footwear Can Win Over Female Consumers

Under armour by Nazel Malhani - Issuu

Under Armour's History, From the Beginning to Success and Uncertainty.

UNTUCKit Founder Aims To Disrupt Another Category: Athletic Performance Wear - Unity Marketing

In the age of athleisure, Under Armour is doubling down on performance

Who buys the most activewear? — SCI (Sport Casuals International)

Weak North American Sales Lead Under Armour to Cut Sales Forecast

Kevin Plank, Under Armour's Founder - Interview and Profile - Men's Journal

LULU vs. UA: Which is the Better Sports Apparel Stock?

Leg Warmers to Lululemon: How Workout Outfits Have Changed Over the Years

Time Coaching to Improve How People Run – Fonjep News - How Under Armour Is Using Real - Reebok Debuts Its First Plant-Based Performance Shoe

Women's Still in Focus During Under Armour Restructuring